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Where should you host your virtual event? There are so many useful platforms and software options available today for hosting your virtual event. Disclaimer- I am not affiliated with or receiving any compensation from the companies listed below, but will link to their websites so that you may further research your options. Which of the […]

What is Virtual Event Management? This is a question that I hear often after telling people what I do for a living. Virtual Event Management- What is it? Well, let’s break it down into 2 main roles and the skills/ tasks that are included in these roles. Planning and Organization A successful virtual event requires

Giving back should be at the heart of your service or product, especially when someone shouts you out, or gives you a good review because they enjoy and believe in your product or service.  Just being a kind human in general will do wonders for your brand’s image and reputation. During this season, many are

We all know the power and the essential function of email to communicate with and nurture our customers, but what about social media?  Is it truly worth it to use social media to communicate with our customers? Especially with the effects of the recent pandemic, social media is a more important tool than ever to

***Disclosure: This post contains affiliate links whereby the author may receive financial compensation. Hashtags- most everyone agrees that they’re important, but to what extent? We know that hashtags are essential for not only gaining reach and getting in front of new eyes, but also for building trust with the algorithm and proving that you are

How often should you have CTA’s or Calls-To-Action in your posts? Some say that you should use CTA’s all of the time and others say that you shouldn’t put a CTA in every post. Who’s correct? Let’s find out- CTA’s Matter Your call-to-action matters. Without it, the thought often doesn’t even cross people’s minds.  You

***Attention: This post contains affiliate links whereby the author may receive compensation. Podcast audiograms are when you take a sound file and make a video with it using a static graphic and some wave-form animation. These are usually used as podcast teasers that inspire and direct people to go listen to your podcast. Here are

These have become so popular in 2020! Instagram Carousels are a series of 2-9 images that the user can scroll through by swiping right. Make the Algorithm Your Friend Like any social media platform, Instagram makes money from ads. They make money from showing ads to users who are on the platform. So, their goal

Scheduling Instagram posts can be fantastic for cutting down on the amount of work you have to do when it comes to Instagram.  There are several social media scheduling services that also schedule posts to Instagram. 3rd Party Apps Until I find a third-party app that is 100% okayed by Instagram that doesn’t hurt your

Instagram Stories. Have you heard of them? Instagram stories are a bit like Snapchats, they are messages, videos, and pictures that your followers can see for 24 hours before disappearing. Stories are a bit like slide-shows in which you can actually tell a story, or at least build expectations and keep people’s attention. You can