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With the millions of marketing avenues out there, it can be hard to know what to focus on to market your equine business.  Should you spend a bunch of time on social media? What about holding events? Sending emails? Having a YouTube channel?  First, let’s look at what category your business is in so we […]

When you think about equine business marketing, do websites or events or social media come to mind? Today, let’s go deeper than marketing platforms and look at the foundation; the heart and soul of all good marketing in these 6 principles for your equine business.     The Purpose of Marketing Businesses market to increase their

Becoming an authority in the equine niche you serve can go a long way towards growing your business.  When you have confidence in and know what you’re talking about, people will come to you with their questions.  This is a much better scenario than you chasing people with your promotional social media and advertisements.   Being

Vlogs: they can be epic and fun, or drab and boring.  Here are some horse vlog tips about staying epic, reaching out to new viewers, and making an impact on your current fans.    Equipment A good quality camera or phone camera is a must for shooting high-quality horse vlogs. Maybe you need a go-pro

Whether you’re videoing a horse to sell it, to show off how fast it’s last barrel time was, to highlight it’s beautiful self-carriage at the last show, or just to make a how-to video about polo wraps, here are some tips for shooting and editing some on-point equine videography. Equipment Whether you’re using an iPhone

How can you get the word out about your horse training clinic?  Clinics can be a very profitable endeavor if you can make more than your travel and use-of-facility expenses.  Perhaps you’re holding a clinic to get your name and methods out there, so you can gain more riding students and training clients.  So, how