Memes, almost everyone loves to look at them and share them. Some may view these relatable, funny posts as childish, unprofessional, or just generally unrelated to thier business.
No matter what your business is, you can find or make relatable memes about topics that hit on your target audience’s pain points.
Here’s where really knowing your target market and who they are comes in. If you have a good sense of humor and a good grasp on who your target audience is, you can make a truly “dank” meme for your business.
Use the Meme Side of the Force With Caution
If you sell a product or service, you can post memes about that. However, it’s important to note whether you want to be a meme account on Instagram or not. Posting dog memes once in a while on a dog treat business profile is good, but decide if you want to post memes all the time (like @dubiaroaches.com) or if you also want to promote your products.
If your memes are visually consistent with your usual content and products, it’s a clear signal to Instagram about what kind of account you have. However, if you just post any meme, and then post a picture of your product out of the blue, Instagram and your audience will be confused because the two seem unrelated.
The Many Benefits of Memes
Here are the benefits of using memes in your business’s Instagram:
- Memes will increase your engagement.
- Good memes can make people laugh which will diminish pain, relax the whole body, and improve their mood. What better way to leave someone with a good impression of you and your brand?
- Memes are very shareable. Don’t forget to watermark your meme so that people who “steal” it or share it can attribute the work to your account. My watermark is realconnectionsmedia.com, but it could also be something like @realconnectionsmedia
- People may tag their friends, further increasing the post’s reach and engagement.
The bottom line: memes are pure entertainment. Entertaining content on any platform will boost your reach, engagement, and amount of shares. Memes seem to be a great way to land on the explore page as well.
Tips for Being Above-board
A word of caution though, keep the memes directly relevant to what you do and your brand. Keep using relevant hashtags.
If you’re going to share memes from another account, make sure that you ask them for permission first and tag them with and @ to credit the original creators. Sometimes you won’t be able to find the original source of the meme, but it’s better to be above-board than sorry.
What has your experience been with memes? Do you think they could help your Instagram page? Do they fit with your brand? If not, that’s okay. There are many different types of entertaining content out there that you can make and utilize for your business.
imgflip is a great place to try your hand at making memes. Memes you make with funny pictures of your animals or pictures unique to you can also be great. Who knows? Maybe you could create the next viral meme.