7 out of 10 Millenials own pets and spend around $1,000 annually on their dog or cat.
About 73% of Gen Z’s use Instagram, as well as 59% of Millenials.
So, where’s the best place to reach both of these pet-loving generations who are willing to spend some $$ on their pets?
While Facebook is still a very popular platform, Instagram is one of the fastest-growing social media networks globally. If you’re a pet eCommerce business looking to expand your markets, Instagram has you covered! Not only is the platform popular around the world, the generations that it appeals to the most are also the generations most likely to shop for pet products online.
Building an Instagram presence will be essential in the marketing plans of most pet products and pet eCommerce businesses in the near future.
While Gen Z’s and Millenials are more likely to shop online, they also tend to be very loyal to brick and mortar businesses, especially those that provide services and pet care.
Here’s some good news for vets: Millenials and Gen Z are more likely to depend on their veterinarians. This is good news for other pet businesses too, especially those in the health and wellness niche since these generations trust their vet’s advice on a wide range of products! If you can get a veterinarian endorsement, this age group will take it to heart.
So, how can your business tap into this gold mine of a market via Instagram?
You can do it by providing value, creating raw, relatable content, and, most importantly, build relationships with your audience. If you’re a brick and mortar business, build relationships with your patrons online, just like you do in real life.
With an entirely eCommerce business, you can do almost the same thing by showing people the faces, passion, and mission behind your brand.
If you’d like personalized guidance and a written gameplan for setting up your Instagram sales funnel, grab a Strategy Session here, where we’ll talk about your business’s unique needs, goals and how to achieve your objectives with Instagram. We’ll take an in-depth look at how you can reach these young pet parents who only want the best for their fur babies.
