Many businesses, especially those that have been deemed non-essential, may be wondering why on earth they should be spending time marketing during these crazy times. Why market at a time when people won’t or can’t buy?
Well, let me break it down for you. Seasonal businesses often run into this problem since they are only open for a specific length of time and closed for a significant amount of time each year. Even if there’s a snowstorm in March, a lawn-mowing company can remind people that spring is on the way and that they can take the time-consuming task of mowing off of lawn owners’ hands.
A horse trainer who’s closed during winter because they lack access to an indoor arena can remind people about how much fun riding is in the summer and how they should put their colt on the list for training so that he’s ready to go for summer trail-riding fun.
The off-season can be used to build excitement about your brand and the way you do things. It’s the time to make people look forward to and dream about being your patron when you re-open.
Not only that, but social media is where people are right now. Since most social functions are canceled, people are spending loads of time scrolling through their social media feeds. Take some time to engage with your fans, customers and patrons online every day (or at least most days of the week). Entertain them, brighten their day or share an interesting fact or tutorial.
The time you put in now to promote your business on social media and build excitement for your reopening will pay off when people flood your re-opened grooming salon, dog chiropractic clinic or doggy daycare.
